BALA Celebrates Inductees Eichen, Kreager & Duany
Carole P. Eichen (Posthumously Awarded), Class of 2008 In the crucial area of new home merchandising and marketing, Carole Eichen led the change. Eichen was one of the first housing industry executives to recognize the need to involve the home buyer in the product — emotionally and psychologically. Eichen had the vision, talent and organization to make that crucial subliminal sale. She coined the terms “interior merchandising” and “buyer profile.” She is credited with developing the discipline and spearheading its…